Glossar | Transform Ads - Feinstes Online-Marketing
Der Online-Marketing Glossar von Transform Ads
In diesem Glossar finden Sie alle wichtigen Fachbegriffe der Welt des Online-Marketings einfach erklärt. Von A wie A/B-Testing bis Z wie Zielgruppe. Spätestens jetzt können Sie sich im Dschungel des Online-Marketing-Jargons zurechtfinden und selbst mit Fachbegriffen um sich werfen.
Buchstabe A
- A/B-Testing
- Above the fold
- AdBlocker
- Ad Click
- Ad Exchange
- Ad Impressions
- Ad Network
- Ad Retargeting
- AdServer
- Ads.txt
- Advertiser
- Ad Visibility
- AdWords
- Affiliate-Marketing
- AI (Artificial Intelligence)
- Algorithmus
- Analytics
- Android
- API
- App-Marketing
- Attribution
- Augmented Reality
- Ausstiegsrate
- Autorität
- Avatar
- Automatisierung
Buchstabe B
- Banner
- Behavioral Targeting
- Bid
- Bidding
- Big Data
- Black Hat SEO
- Blog
- Brand Management
- Branding
- Bounce Rate
- B2B
- B2C
- Browser
- Bulk Email
- Business Intelligence
- Backlinks
- Blogging
Buchstabe C
- Call-to-Action (CTA)
- Cart Abandonment
- Channel
- Chatbot
- Click-Through-Rate (CTR)
- Competitive Analysis
- Content Management System (CMS)
- Content Marketing
- Contextual Advertising
- Conversion
- Conversion Rate Optimization (CRO)
- Cookies
- Cost-per-Click (CPC)
- Cost-per-Impression (CPM)
- Cross-Selling
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
Buchstabe D
- Dashboard
- Datenbank (Database)
- Deep Learning
- Digital Marketing
- Digital Out-of-Home (DOOH)
- Domain
- Domain Authority
- Dynamic Content
- Data Mining
- Datenanalyse (Data Analytics)
- Datenvisualisierung (Data Visualization)
- Display Advertising
- Domain Name System (DNS)
- Duplicate Content
- Demografie (Demographics)
Buchstabe E
- Earned Media
- E-Mail-Marketing
- E-Commerce
- E-Shop
- Engagement
- Evergreen Content
- External Linking
- External Link (externer Link)
- Expertise, Authority, and Trustworthiness (E-A-T, Expertise, Autorität und Vertrauenswürdigkeit)
Buchstabe F
Buchstabe G
- Gamification
- Gated Content
- GDPR (Datenschutz-Grundverordnung)
- Geotargeting
- GIF (Graphics Interchange Format)
- Google Ads
- Google Analytics
- Google Data Studio (heute Looker Studio)
- Google My Business
- Google Optimize
- Google Search Console
- Google Tag Manager
- Google Trends
- Growth Hacking
- Guerrilla Marketing
Buchstabe H
Buchstabe I
- Impression
- In-App Advertising
- In-Game Advertising
- In-Text Ad
- Influencer Marketing
- Instream Ads
- Interactive Content
- Interstitial Ad
- Inventory
- IP Targeting
Buchstabe J
Buchstabe K
- Keywords
- Keyword Density
- Key Performance Indicators (KPI)
- Klickrate
- Klickraten-Optimierung
- Kontextuelle Werbung
- Konversionsrate
- KPI-Dashboard
- Künstliche Intelligenz
Buchstabe L
- Landing Page
- Lead
- Link Building
- Local SEO
- Long Tail Keywords
- Lookalike Audiences
- Lifetime Value (LTV)
- LinkedIn Ads
- Ladezeit
Buchstabe M
- Meta-Tags
- Metaverse
- Media Buying
- Metrics
- Mobile Ads
- Mobile Optimization
- Monitoring
- Multi-Channel Marketing
- Multi-Level Marketing
Buchstabe N
- Native Advertising
- Navigationsstruktur
- Nischenmarketing
- Newsletter-Marketing
- Nutzererfahrung
- Nutzer-Generierte Inhalte (UGC)
- Nutzeridentifikation
- Nutzersignale
- Nutzertracking
- Nofollow
- Non-branded Search Traffic
Buchstabe O
- Offpage-Optimierung
- Omnichannel-Marketing
- Online Reputation Management
- Online-Marketing
- Onpage-Optimierung
- Open Rate
- Opt-in / Opt-out
- Organic Reach
- Organic Search Traffic
- Organic Traffic
- Out-of-Home-Werbung
- Overlay
- Owned Media
Buchstabe P
- Paid Search
- Pay-per-Click (PPC)
- Performance Marketing
- Phishing
- Podcast
- Product Listing Ads (PLA)
- Public Relations (PR)
- Push-Benachrichtigungen
Buchstabe Q
- Quality Score
- Query
- Quick Response (QR) Code
- Qualified Lead
- Quality Traffic
- Quellcode
- Query Volume
- Quality Assurance
Buchstabe R
- Ranking
- Ranking-Algorithmus
- Rankingfaktoren
- Reach
- Reachability
- Real-Time-Bidding (RTB)
- Referral Traffic
- Remarketing
- Reporting
- Reporting Metriken
- Reputation Management
- Responsive Design
- Retargeting
- Return on Investment (ROI)
- Reviews
- Rich Media
Buchstabe S
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- SERP (Search Engine Result Page)
- Sicherheitszertifikat
- Site Speed
- Sitemap
- Social Media Marketing
- Subdomain
- Suchbegriff
- Suchmaschine
- Suchvolumen
- Second Price Auction
Buchstabe T
- Targeting
- Teaser
- Template
- Testimonial
- Textanzeigen
- Title-Tag
- Tracking
- Tracking-Code
- Traffic
- TrueView-Anzeigen
Buchstabe U
- Unique Visitor
- URL
- URL-Struktur
- URL-Parameter
- User-Agent
- User Experience (UX)
- User Engagement
- User Interface (UI)
- User Journey
Buchstabe V
- Verlinkung
- Verweildauer
- Video-Marketing
- View-through-Rate (VTR)
- Virales Marketing
- Visitors
- Volumen
- Vorschau
Buchstabe W
Buchstabe X
Buchstabe Y
Buchstabe Z
